AP Single Houses Launches the Concept of LIFE SPACE: Home is... a Kingdom of Living, Reinforcing Its Expertise in Space Design

  • AP Thailand's single house business group emphasizes its expertise in customizable space design, building on the belief that the most beautiful home is one that understands life. This is the crucial DNA behind its success as it faces new challenges in the real estate development game of 2024 (Game Changer).
  • The world is changing, and so is the business landscape, transitioning from an era of property developers to an era of space designers, continuing its leadership under the major strategy EMPOWER TOGETHER. The goal is to develop innovative spaces for a better life that can be chosen by everyone, ensuring that ‘every space in AP homes’ grows alongside everyone.
  • With the launch of the annual single house development concept for 2024, the definition of living is being redefined: ‘home’ must be more than just a house; it is LIFE SPACE – a kingdom of living that you can choose [HOME IS NOT JUST DWELLING, IT IS YOUR PERSONAL EMPIRE].
  • More than just delivering luxurious homes, it’s about providing living spaces where every square meter is thoughtfully designed for everyone, allowing them to create their own kingdom with 5 quality single house brands under AP: Urban Homes – THE PALAZZO – THE CITY – CENTRO – MODEN,
    addressing the new life context of urban families.
  • In collaboration with renowned storyteller, Hea Wit – Dr. Wit Sitthivekin, an expert in world history, language, and culture, a special project The Space Thinker Podcast will be launched, featuring
    6 episodes narrating the relationship between humans and the evolution of homes from the industrial revolution to the changes of today.
  • Listen to the first episode, “Homes and the Game of Changing Eras,” discussing how homes can become kingdoms that meet the needs of sustainable living after the Pandemic
    at https://apth.ly/ST-Podcast-EP1.
  • Experience a new definition of living under the concept of LIFE SPACE: Home is a Kingdom of Living, with the simultaneous launch of 5 new single house projects on May 25th. Stay updated on all new projects from AP, including single houses, duplexes, townhomes, and condos throughout 2024 by clicking https://apth.ly/APNewHome2024.

AP Thailand Public Company Limited, a leader in Thai real estate development, under the promise of “A Better Life You Can Choose,” as stated by Ms. Pimphan Prechanont, Senior Director of Brand Management and Single House Product Development, said, “AP Single Houses continues to develop products based on the belief that the most beautiful home is one that understands life [FUNCTIONAL IS BEAUTIFUL] – where every square inch is designed for practical use and understands every life within the home. This year, the single house business group has challenged itself further by deepening the meaning of ‘home’ to better meet the needs of today’s customers under the concept of LIFE SPACE, which will guide our work throughout 2024, aiming for AP single houses to be a kingdom of living that you can choose [HOME IS NOT JUST DWELLING, IT IS YOUR PERSONAL EMPIRE] through 5 quality single house brands under AP: Urban Homes – THE PALAZZO – THE CITY – CENTRO – MODEN, addressing the new life context of urban families.”

The concept of LIFE SPACE emphasizes AP Single Houses' strength in being a true expert in space design. The definition of home has changed after the Pandemic; it is no longer just a dwelling that reflects identity through size or luxurious materials. What customers want today is a kingdom of living that can transform internal spaces into whatever they desire. The LIFE SPACE concept consists of 4 main pillars for designing living spaces within all AP single house brands:

  • Adaptable Living: Designing spaces that can be adjusted to accommodate the growth of everyone in the home.
  • Flexible Layout: Designing layouts that are easy to modify for different functions.
  • Multifunctional Space: Designing areas that can serve more than one function.
  • Dynamic Lifestyle Space: Designing both indoor and communal areas to be flexible, accommodating the diverse lifestyles and activities of people of all ages.

“Space has always been a core value in our design of AP single houses. Each year, we create new designs. Having a Product on Shelf or similar house designs in every location, then adjusting the façade is not our approach. We believe that everyone has different preferences for space function in each area. Therefore, each house model must prioritize the best quality space layout from the customer's perspective. You will see that AP single houses do not focus on flashy designs; we do not use unnecessary luxury or gimmicks as starting points for our designs. We believe that ‘home’ should not be an emotional lead; buying a house is one of the biggest purchases in a person's life. Our customers are well-researched buyers, and functionality must come first for them. We aim for customers to be wowed by the space and to feel that the layout designs are truly functional,” Ms. Pimphan added.

Additionally, the single house business group has partnered with renowned storyteller Hea Wit – Dr. Wit Sitthivekin, an expert in world history, language, and culture, for the special project The Space Thinker Podcast, discussing the relationship between humans and the evolution of homes from the industrial revolution to the present, where homes are kingdoms of living that can be chosen. You can listen to the first episode, “Homes and the Game of Changing Eras,” discussing how homes can become sustainable living kingdoms after the Pandemic at https://apth.ly/ST-Podcast-EP1, along with many other interesting episodes.

Hea Wit – Dr. Wit Sitthivekin stated, “Tastes vary across different eras. Once, homes were characterized by maximalism, emphasizing luxury. In later times, homes began to adopt minimalism, meaning less is more, while still retaining some luxury. However, in the current era, with the trend of quiet luxury, people do not want to ‘shout’ their status but focus on ‘functionality’ to ensure that one of the most valuable assets in life, ‘home,’ meets the functional needs of their lives. Today, reason outweighs emotion, and the value of expressing wealth through luxury has diminished. Instead, optimizing or maximizing the use of space has become increasingly important as it is the ‘luxury of use.’”

Experience a new definition of living under the concept of LIFE SPACE: Home is a Kingdom of Living, with the simultaneous launch of 5 new single house projects on May 25th, including: 1) THE CITY Rama 5-Nakhon In, 53 units, valued at 850 million baht, priced at 17.5 - 25 million baht; 2) THE CITY Don Mueang-Chaeng Watthana, 99 units, valued at 1.7 billion baht, priced at 15 - 25 million baht; 3) THE CITY Kanchanaphisek-Bang Khae, 26 units, valued at 800 million baht, priced at 30 - 50 million baht; 4) THE CITY Bangna 2, 165 units, valued at 3.7 billion baht, priced at 25 - 45 million baht; and 5) MODEN Pracha Uthit 90, 286 units, valued at 1.5 billion baht, priced at 4.39 - 7.99 million baht. Register to visit the projects and receive special privileges at https://apth.ly/SDH-New-Q2-2024.

Stay updated on all new projects from AP, including single houses, duplexes, townhomes, and condos throughout 2024 by clicking https://apth.ly/APNewHome2024.